We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.

“When I first started, botanical jewellery was something that did not exist at all in India,” she explains. Donthi’s passion ...

While traditional retail contributes 85% to the overall jewellery sales in India, D2C startups are piggybacking on the ...

As the season of sparkle approaches, it’s only fitting that jewellery and its age-old relationship with Diwali come to mind. Beyond mere ornamentation, jewellery in India symbolises wealth ...

Planning a wedding is an exciting journey, and finding the perfect jewellery, attire, and accessories is a key part of that experience. India ... of traditional and contemporary styles offers ...

Kate Matthams Spencer is a Paris-based writer who covers jewelry. A pair of early 20th century oval gold bangles from Gujarat, India ... creating contemporary jewels that sit alongside an ...

Another type of jewellery that has bright and distinctive cultural values in its design is Banjara jewellery, originating from India’s nomadic ... BANJARA JEWELLERY IN MODERN FASHION: Banjara ...

This silver Oxidized bohemian jewellery has Afghani grace and is ideal to elevate any traditional or modern look. A classy silver jhumka with an adorning chain can act as an earring as well as a ...

Online & export sales Indian gold jewellery also has a wide export market especially in countries where a lot of Indians reside. Over the last decade, nearly 90% of India’s jewellery exports ...