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17 天
Burberry的新旧logo,你更喜欢哪个? | 红杉汇内参
如此一来,品牌是简约了,但品牌独特性也大为打折。2023年,Burberry新任创意总监带来了新logo——重塑的马术骑士徽标。全新的logo将品牌经典标志变为亮眼且带有贵族气息的宝蓝色,这也预告着这个百年皇家品牌即将迎来结合传统与创新的新面貌。
数英网
1 年
Burberry首本品牌书即将出版,外包装像极了风衣
从2022年开始,英国百年奢侈品牌Burberry频繁变动,无论是Daniel Lee接替Riccardo Tisci成为Burberry首席创意官,还是logo回归骑士标志,都表明其重振“英伦文化”的决心。 记忆需要被触碰,Burberry也借由同名品牌书,回顾经典。这本书由奢侈品书籍出版社Assouline出版 ...
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