Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Fox Sports has been all-in on promoting IndyCar, its newest major sports rights property, at a time when some feel the sport is primed for a boost.

Include geolocation. Incorporating geolocation into your RCS campaigns can significantly enhance engagement by providing ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

The multi-layered, highly targeted campaign features the central theme ‘Advertising Makes Good Better, But It Won’t Fix Bad’, ...

Floki’s campaign will appear in approximately 50 matches throughout the Super League season, starting with major fixtures ...

TikTok advertisers started seeing their U.S. campaigns resume on Sunday as the app came back online, sources told Ad Age. The platform had gone offline late Saturday—leaving ad traffic to plummet to ...

Schneider Electric has launched an integrated marketing campaign for its Miluz Zeta Range of Switches and Sockets. “This ...