At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.