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Demand Gen Report
2 天
Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse
Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to ...
Demand Gen Report
4 天
The Top 5 Sales Tips For B2B Salespeople
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...
Demand Gen Report
10 天
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...
Demand Gen Report
15 天
What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’
On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...
Demand Gen Report
10 天
Jasper Launches AI Studio To Help Teams Build & Scale Gen AI Solutions
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...
Demand Gen Report
9 天
New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...
Demand Gen Report
10 天
Human Connections, Smart Data, Real Results: The Personalization Blueprint
Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...
Demand Gen Report
4 年
Latest In: Blog
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. —… ...
Demand Gen Report
1 年
Latest In: Features
Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into… ...
Demand Gen Report
23 天
Dial Into ROI: A Guide To Offline Attribution & Call Tracking
Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...
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