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creativebrief.com
20 小时
In a world of AI overwhelm is lo-fi social here to stay in fashion communications?
Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...
creativebrief.com
1 天
Creativebrief report lifts the lid on the trends shaping marketing today
Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...
creativebrief.com
1 天
How Real People feel about...electric cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade ...
creativebrief.com
1 天
Jaffa Cakes
It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and ...
creativebrief.com
1 天
Make Christmas memorable
Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...
creativebrief.com
1 天
Aqua Card
View Aqua Card's, That better credit feeling new work by Mr.President for Advertising/Creative, Digital, Integrated marketing ...
creativebrief.com
2 天
How Real People feel about...The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 ...
creativebrief.com
2 天
IPA report uncovers the benefits of an effectiveness roadmap
At the IPA Effectiveness Awards Conference (9th October), the IPA launched its new study into agency effectiveness levels.
creativebrief.com
2 天
The fame gap: How athlete fame can unlock growth in women’s sport
This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...
Opinion
creativebrief.com
1 天
Opinion
Closing the confidence gap
Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the ...
creativebrief.com
2 天
The Play Book: Family Festive Edition
Our new Play Book is an insights-driven, deep dive into how marketers can capitalise on children's significant influence over ...
creativebrief.com
1 天
McCann London launches agency ‘Pain Pledge’
The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain ...
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