Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...
With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from Consumer Acquisition looks at the state of the ecosystem in 2022. The piece explores ...