The primer usually costs £27, but throughout the Amazon Prime Day sale which ends on October 9, you can snap it up for £19.23 ...

AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is ... this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing ...

“An eyeshadow primer is essential to prep your lids for indestructible eye make-up that stays on all day without creasing or smudging” says Danielle Roberts, Urban Decay’s global make-up artist.

There’s no better feeling than discovering a budget-friendly beauty pick that works just as well as your ol’ fave that ...

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SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a ...

Whether you're experimenting with soft neutrals or creating bold, smoky eyes, a good mix ... A good essential for my makeup collection. It is just a shame that Urban Decay no longer provides ...

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Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

A setting spray is an easily overlooked item in your makeup routine ... it's definitely not as strong as the previously mentioned Urban Decay setting spray. For the price though, I think that's ...

Whether you're playing with soft neutrals or crafting bold, smoky eyes ... pre-order on Urban Decay's website, with beauty lovers around the globe eager to add it to their makeup collections.