AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is ... this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing ...

The primer usually costs £27, but throughout the Amazon Prime Day sale which ends on October 9, you can snap it up for £19.23 ...

“An eyeshadow primer is essential to prep your lids for indestructible eye make-up that stays on all day without creasing or smudging” says Danielle Roberts, Urban Decay’s global make-up artist.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Whether you're experimenting with soft neutrals or creating bold, smoky eyes, a good mix ... A good essential for my makeup collection. It is just a shame that Urban Decay no longer provides ...

There’s no better feeling than discovering a budget-friendly beauty pick that works just as well as your ol’ fave that ...

Whether you're playing with soft neutrals or crafting bold, smoky eyes ... pre-order on Urban Decay's website, with beauty lovers around the globe eager to add it to their makeup collections.