Robert F. Kennedy Jr.’s stated desire to ban drug commercials from TV seems unlikely to become reality, according to advertising experts, but even pressure from Washington that falls short of an ...
These new rules cover both TV and radio and instruct drugmakers ... The FDA has always required that drug commercials offer a balanced picture of both the benefits and risks of the product.
The push against TV drug ads threatens to dent the revenues of pharmaceutical companies, which can make back in sales five times as much as they spend on commercials, according to some analysts.