As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content ...

An advert for a clothing brand filmed on the wedding day of reality TV stars Vicky Pattison and Ercan Ramadan has been banned ...

TV commercials can, in fact, be extra loud, and while there are laws in place to try and prevent this, the rise of streaming ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and ...

NEW YORK — DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move ...

Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...

Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.

Consuming advertisements on television is a fixture of modern life—we are constantly aware when watching TV that we can buy ...