To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

在经历了连续三个季度的同店销售额下滑之后，星巴克新任首席执行官布莱恩·尼科尔（Brian Niccol）正在实施一系列调整措施，包括减少高度定制化的饮品订单。

The biggest goals the company has set are to cut down on sticker shock for custom drinks, create a distinction ... but ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

Starbucks CEO Brian Niccol shared plans to rejuvenate the coffee chain by restoring personalized experiences, including ...

The new CEO continues to implement new measures such as a 4-minute service goal as part of his global overhaul.

Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.

It's thrillifying...and delicious! Starbucks is partnering with Universal Pictures to release new, exclusive handcrafted ...

Coffee condiment bars are returning by early next year, he said. So are ceramic mugs for people who want to hang out in Starbucks’ cafe areas. The company is reviewing its coffee-shop layouts to ...

Starbucks has announced that it will no longer charge an extra fee for customizing beverages with a non-dairy milk, including ...

Ceramic mugs, the return of ... month at the world’s largest coffee chain, which has suffered a dismal year marked by contracting sales. Niccol has said Starbucks needs to get back to its ...