Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” ...

Say goodbye to Goldfish. At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...

That's exactly what Pepperidge Farm has done with their Goldfish brand. They have officially changed the name of Goldfish to 'Chilean Sea Bass.' That's right: From the easy-to-say name and the ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant ...

With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat. Goldfish, the crunchy snack loved by toddlers and ...