By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

The odds are high that your first Seiko watch won’t be your last. Seiko’s 5 Sports line includes a wide range of automatic tool watches. The newest addition is the GMT, which is a complication added ...

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

Responding to collector requests, the brand revived Casquette in 2022 with a 2.0 version in black ceramic and titanium. Last ...

In order for a watch to be desirable, it also has to look good, and Seiko just released a new pair of Astron models that look downright amazing. Japan’s cherry blossom trees are world-famous ...

If you're looking to buy a quartz watch, there are few you'll find on the same level as the Grand Seiko models. Sam is an award-winning journalist with over six years of experience across print an ...

Grand Seiko’s latest watch is inspired by Lake Suwa, close to the company’s design studio in Shinshu, Japan. The most prominent feature of the timepiece is its dark blue dial, which has a wave ...

Mike shares pictures and insights from his visit to Seiko UK headquarters ✓ A fully functioning service center for modern ...

The brand may be better known for its iconic Spring Drive movement, but its latest model is actually a recreation of its first ever mechanical watch. Dubbed the Grand Seiko Icefall Hi-Beat 1998 ...

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its ...