Thanks to economics of scale, Seiko can afford to sell higher-quality watches for cheaper than the competition. But what really makes it a go-to brand for collectors old and new is the sheer variety ...

Thanks to economics of scale, Seiko can afford to sell higher-quality watches for cheaper than the competition. But what really makes it a go-to brand for collectors old and new is the sheer ...

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...