Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

The launch showcased Seiko’s dedication to bringing its celebrated Japanese craftsmanship and advanced technology to a global audience. The new store offers an elevated shopping experience ...

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its ...