Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

Dummy models for the full Galaxy S25 lineup have leaked, confirming dimensions and giving us a good idea of what the final version will look like.

Samsung's smartphones are losing their identity — figuratively and literally. The brand, which was once a fan favorite owing to the South Korean tech giant's innovation, really left a foul taste in fans' mouths in July this year when it revealed a lineup of products that wasn't much different from its predecessors.

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the