Samsung could be considering some new smartphone branding
Samsung might ditch the 'Galaxy' branding for its flagship smartphones
Samsung reportedly feels that the Galaxy branding having an umbrella over such a vast range of devices is preventing its premium devices from standing out, with the younger audience associating the 'Galaxy' branding as subpar. Donning the Z and S series devices with a new brand name fixes this issue in Samsung's eyes.
No more Galaxy? — Samsung just tipped to rebrand its flagship phones
The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.
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