The ask in advertising is a purchase. We can play our funnel games, but at the end of the day, yes, we want to make sales for ...

Advertising in Science News in print, online and in our weekly e-newsletters allows partners to reach a highly loyal, educated and influential audience: 90% of Science News readers in print and ...

The term ad-lib comes from the Latin ad libitum, or “at one’s pleasure.” It refers to the spontaneous creation or alteration of dialogue, actions, or moments by actors during a performance.

Experts predict that the commerce media industry will be one of the most important playgrounds for AI in advertising.

State Rep. Holly Cheeseman, R-East Lyme, strongly opposed the legalization of adult-use cannabis, citing the health dangers ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

This pioneering composer is not the easiest to love. But while he explores the poison of American nationalism, his music also ...

In the case of controlled fear experiences, scaring yourself is a pivotal technique to help you survive and adapt in a frightening world. By eliciting powerful, positive emotions, strengthening social ...

The best ad blockers should block not just pop-ups, but also annoying and often invasive advertising. As a bonus, some ad blockers also do away with rouge adverts and website malware. In order to ...

By Alex Weprin Media & Business Writer Earlier this year, Amazon‘s Prime Video shook up the world of advertising. The streaming giant flipped a metaphorical switch, and turned on ads for all of ...

PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions of merchants that use its ...

Neumora's lead asset, Navacaprant, shows weak efficacy in phase 2 trial. Read why we are not optimistic about NMRA's ...