Yet, Kayla Cook is smashing the pricey stereotype, having snagged an absolute steal from Shein that didn't skimp on beauty. Flaunting her find, she enthused: "This dress was like $30 (£23)," as ...

who started out in digital marketing and selling wedding dresses online. With a shortened name, Shein (pronounced She-in) started out in its current form five years later. Although it's based in ...