Pokemon fans can create their own Magnemite LEGO build with just 54 pieces, thanks to detailed instructions shared online. Although there are no official Pokemon LEGO collaborations, fans can ...

With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, ...

What Happened To Toys ‘R’ Us? Founded in Washington, D.C. in 1948, Toys “R” Us began as a children’s furniture store under the name Children’s Bargain Town until shifting its focus ...

"There isn't a bigger branded industry. If I'm buying Lego: Lego is Lego, is Lego". "Toys R Us has aisles and aisles stacked high with products, but they will never win that fight with the internet." ...

Toys R Us could be forced to go into administration ... with things like bigger Lego sets doing well. "There is definitely a marked pushback of digital. It is now such a part of everyday life ...

And some items are especially good value as they allow you to build three items from one set, such as the Lego Creator 3 in 1 Exotic Peacock which can make a peacock, a butterfly or a dragonfly.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

The new Toys R Us shop-in-shop will feature a key range of products and activities from popular toys brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

The licensing and brand management firm that controls the Toys R Us brand is bringing back another member of the R Us family. It plans to open a Babies R Us flagship store at American Dream mall ...

"Toys"R"Us is Canada's dedicated toy store and we know our shoppers expect big things from us as they look for the perfect gift for every kid on their list," says Allyson Banks, Marketing Director ...