Oura may be the smart ring brand to beat in 2025, but there's no shortage of new products on the horizon that could very well give the Oura Ring 4 a serious run for the money. One of those is the ...
thanks to $200 million in new funding. Various brands have launched their own smart rings in recent years — but Oura still leads the pack. At $349 to $399 for the latest Oura 4 model ...
It's a celeb-favourite for a reason. Enter: the Oura ring. For those of us who are chronically online, the Oura ring needs no introduction. However, while it is making waves overseas and loved by ...
In the startup world, smart-ring pioneer Oura is a rare beast. It isn’t just a unicorn valued at more than $5 billion, but also profitable in a uniquely unforgiving realm: consumer electronics.
My “readiness score” is looking impressive, too. And it’s all because of the new, high-tech, health-tracking Oura ring on my finger. My friend gives an impassive nod; another frowns and ...