Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...

Its first brush out, The Original, gained a cult following ... such as stationery, lighters, pens and shaving razors. "This acquisition supports Bic's Horizon strategy by gaining exposure to ...