Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, designed for intensive ...

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...

Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...

Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the ...