F ormer NBA star Vince Carter reached the pinnacle of basketball accolades Saturday as he was inducted into the Naismith ...

Memphis Grizzlies point guard Ja Morant is back on the court after recovering from season-ending shoulder surgery last year. Morant is already making new highlights in his second signature Nike ...

The shoe giant gifted the soon-to-be HoF player two pairs of custom-made shoes ahead of his enshrinement. Nike gifted Carter a special edition of the Shox BB4, which was Carter's first Nike signature ...

Nike has planned a two-day event to celebrate the release of the Ja Morant Ja 2 shoes in Memphis this weekend. See the ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

Inspired by Durant’s speech after winning the 2013-14 NBA Most Valuable Player award, the upcoming Nike KD 4 “Real MVP” ...

In a confidential location known only to a select few, an unassuming building hides a sneaker lover’s paradise. This ...

UPDATE (07/25): Ahead of tomorrow's opening ceremony for the Paris Olympics, James has been spotted wearing a patriotic ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...