Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

The automaker didn't provide any updates this time around, but in 2022 it confirmed the Polestar 6 roadster for production in 2026. The timing was still in effect last July, when Polestar showed the Concept BST, which hinted at a spicier version of the convertible sports car.

Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

The Polestar 7 will take on premium compact SUVs like the Porsche Macan. This means the new model will be a stylish, compact, and slightly elevated vehicle joining an extremely competitive segment. While we don't have specific technical details of the upcoming Polestar 7, we are expecting a lot from this new player in the EV game.

It'll be the brand’s first vehicle built on the Old Continent, as governments put pressure on Chinese auto production.

Swedish electric performance brand Polestar made several major announcements on Thursday, including confirmation that its next model, the Polestar 5 sedan, will arrive in 2025 and that its previously announced Polestar 7 model will be a small SUV.

T he new Polestar 3 electric SUV is slightly larger than the ubiquitous Tesla Model Y and pretty much the same size as the 2026 Rivian R2, but the trio will naturally be cross-sho