By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Sanrio's popular Hello Kitty celebrates her 50th anniversary with a new luxury watch from SEIKO, fitted with numerous nods to ...

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its ...