Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

As of Oct. 29, you can get the Samsung Galaxy A15 for just $179.99. That's $20 off its normal price of $199.99 and a 10% discount. The phone is unlocked, so it can be used with the carrier of your choice. This price applies to both the Black and Light Blue colors.

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.

Samsung's smartphones are losing their identity — figuratively and literally. The brand, which was once a fan favorite owing to the South Korean tech giant's innovation, really left a foul taste in fans' mouths in July this year when it revealed a lineup of products that wasn't much different from its predecessors.

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the