Rockstar Energy has launched a new “2 for £2” price-marked pack (PMP) proposition across its range. The new multi-buy PMP aims to boost sales and drive ...

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The new PMP will roll out across the brand’s entire range, including Tropical Guava, Blueberry Pomegranate, Mango, and several Zero Sugar options, including Blueberry, Watermelon & Kiwi, and ...

The Rockstar Energy drink has some 31 grams of sugar per serving ... meaning “energy drinks” needed to find a new direction. In Japan, energy drinks were heavily utilized in the workforce ...

less energy hit, more relaxation. The company is rolling out a new line of hemp-infused drinks from its Rockstar Energy Drink brand. Rather than focusing on upping energy levels, the sugar-free ...

It said the guidelines, which were updated in 2015 to cover the marketing and promotion of such drinks around schools, were supported by Red Bull, Monster, Relentless and Rockstar energy drink brands.