The new energy drink rebrand is in direct contrast to how Jolt was marketed ... Whereas once customers essentially chose ...

I think Celsius might be the Maroon 5 of energy drinks. They’ve been unavoidable for a long time and when you give them a ...

The energy drink with added caffeine ... proud and excited to launch a new PepsiCo bet in Uruguay in one of the fastest-growing categories in the Region. With ROCKSTAR® we want to be an ally ...

In 2015, The Coca-Cola Company bought a 16.7% stake in Monster Beverage Corp. PepsiCo has a major stake in energy-drink maker Celsius Holdings and acquired Rockstar Energy in 2020 for $3.8 billion.

less energy hit, more relaxation. The company is rolling out a new line of hemp-infused drinks from its Rockstar Energy Drink brand. Rather than focusing on upping energy levels, the sugar-free ...