Instead of searching for some quick fix to strengthen marketing efforts, organizations should make the most of what's already ...

While traditional skills are important, a willingness to explore new tools comes from curiosity. The most profitable ideas are often the ones that seem counterintuitive. While this is a well-known ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

Future Forward has ascended to the top of the Democratic political universe, but it has also drawn suspicion and ...

UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential brand initiative since its ...

The outcome of two misleading assertions in 2022 reinforces what many in Australia have long suspected — that when it comes ...

Ukraine’s brigades can recruit their own soldiers, and they compete with each other to craft the best advertising campaigns ...

Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.

Familiar with disaster, New Orleans-area resident step up to help Florida and North Carolina after Hurricanes Helene and ...

The ad will air in battleground states ... my professional experiences, and fresh and new ideas,” Harris added.

The broadcaster is offering £95,000 for an expert who can use the technology to help create ‘shows, films, and digital-first ...

Speaking to Metro, model, presenter and actress, Linda E – who regularly stars in advertisements for global brands – ...