You don't have to be a sneakerhead to know that New Balances weren't always considered the "cool shoe." But somehow, despite steep competition, New Balance ... stitches are made without crossing ...
Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...
The latest release, the New Balance 1000 “Reflection” shoes, are a blend of the contemporary and the retro and reflect the brand's dedication to coming up through the ranks.
What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas ... this was a slow build for us as a tennis category, but it has been a good year.” ...