Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

said Esha Shah, manager of mobile and strategy at Fetch, a mobile marketing and advertising agency. ?They?ve moved beyond the linear marketing approach of driving actions and purchases from customers, ...

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day, hosted by ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

s has tested several mobile strategies this year, including QR codes ... as well as a CRM platform for analyzing customer behavior and executing marketing campaigns. ?Our opinion is that CPG brands ...

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, ...

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"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

“Mobile marketing is no longer in the ‘test ... with their larger CRM programs to activate cross-channel messaging strategies. “The most sophisticated retailers are now developing robust ...