Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business. Dave Sheehan is a salesman for Shirise Shoe ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

making mobile Web site design and search engine optimization must-have marketing strategies for brands moving forward. A study from Forrester Research Inc. showed that 51 percent of luxury ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives ...

Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

Marketing effectiveness is a buzzword and a broad church that seems to mean different things to different people in the industry. It’s often used as a catch-all for anything that proves that marketing ...