Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. Several ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” ...

The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives ...

Marketing effectiveness is a buzzword and a broad church that seems to mean different things to different people in the industry. It’s often used as a catch-all for anything that proves that marketing ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...