Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

In particular, we are realizing more that our advertising creative needs to mimic the functionality and user expectations of the device at hand. Mobile is leading the trend toward advertising that ...

Note: This article is based on an excerpt from "A Complete Guide to Mobile Marketing for 2014." With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an ...

The advantages of a localized website are obvious, but there's something else that's routinely getting ignored: the importance of localized mobile advertising. As companies are still trying to develop ...

Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device. We have seen it already: as smart phones and ...

The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates. It is inevitable that, as with any online campaign, a small percentage of ...

Ad blocking on mobile has been possible for a while — with services like Adblock Plus and TrustGo allowing users to control the amount of advertising they see on apps and the mobile web.

The 10-year-old firm sold technology that advertisers use to buy mobile ads programmatically and ... and Google that dominate the programmatic ad business. Adtech firms with tech similar to ...

The free certificate programme on mobile advertising will run on three consecutive Thursdays—16th, 23rd, and 30th January ...

Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts ...

Tesco apologised, saying the ads were intended to reflect customer frustration with bill increases An advertising campaign for Tesco Mobile which used the names of foods as substitutes for ...