The Mizuno Wave Skyrise goes against modern running shoe trends and doesn't try to do the work for you. You will feel the soft cushioning in every step, though, and not in a bad way either.

This case study demonstrates how Mizuno, with almost no media budget, set out to convince runners to give their running shoes a chance. Given that the shoes' benefits were only felt when out on the ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Mizuno’s Wave Enforce Tour tennis shoe has a growing family.