If mobile advertising campaigns generate such a high number of accidental and worthless ... engage with brands and perform pre-specified actions beyond the initial click. There are several ways of ...

Regarding the implementation of a content marketing strategy, there are several challenges. According to Statista data, ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.

YouTube advertising can be a marketer’s dream ... However, they often paint an incomplete picture. Measuring YouTube success requires looking beyond superficial metrics like views.

CTV is becoming the new platform of choice, because it offers a viewing experience untethered from linear TV’s constraints. With CTV’s increasing penetration – new research released by the Interactive ...

Measuring influencer marketing campaigns' return on investment ... For some measurements, you can, such as determining whether the number of sales was worth the cost of hiring the influencer. However, ...

Over the years a number of schools of thought on measuring advertising effectiveness have emerged, and the literature has duly focused considerable attention on the various debates that have ...