With Prime Video now in the mix, Amazon is confidently presenting itself to advertisers as a “full-funnel advertising ...

The convergence of social media and e-commerce demands a holistic approach to help understand the new paths to conversion.

Whether you are an Amazon or eBay seller ... advertising, sales or marketing strategies are actually working. The trouble is, metrics can be overwhelming. With so many statistics and data ...

Want to learn how to make money on Amazon? We’ve rounded up our favorite ways to do just that — and most of them are flexible ...

The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new content ...

The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...

On Monday, Amazon announced "Celebrity Substitute ... including "Jack Ryan" and "13 Reasons Why," after leading its digital marketing and content strategy. In addition to "Celebrity Substitute ...

MrBeast and Amazon are being sued by contestants on ... which prompted a complete overhaul of Subway’s marketing strategy and public relations efforts to rebuild its image.

Streaming platforms like Netflix and Amazon Prime Video were once entirely commercial-free. Now almost all services have a ...

Nestle India’s MD Suresh Narayanan is set to retire in July 2025, with Manish Tiwary from Amazon nominated as his successor.