Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. We'll be in your inbox every morning Monday ...

In other words, it refers to the business marketing plan that effectively emphasizes and demonstrates what your brand is and the expertise you want to deliver to your target audience and industry.

Here are a few extra tips for creating a small business marketing plan from a previously recorded webinar. It’s a valuable resource for getting results from your plan in 3 simple steps.

J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10+ years of experience as a finance writer and book editor.

Point in case: Researchers asked CEOs and CMOs in the same company what marketing’s primary role was and half the time, they gave different answers. If you’re launching a business or revamping ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

In fact, he argues, this mousetrap syndrome is responsible for innumerable small business failures and precious few successes. To succeed, you have to understand the role and importance of a good ...

A process years in development, aimed at putting outsiders on notice that Greenville is “open for business,” has nearly come to its conclusion following the completion of new plans centered on ...

Intel’s partner-centric Sales and Marketing Group plans to cut jobs and ‘simplify ... The group is expected to work with Intel’s business units— which include the Client Computing Group ...