Even the small fraction of gender-specific toys—Barbie, for example—were mostly outfitted in primary, gender-neutral colors: red, yellow, blue. But in the 1980s, gender distinctions resurged ...

However, a growing number of parents are choosing not to buy these gender specific toys for their children. They are choosing ...

A gender-neutral makeover will see Mr Potato Head become the toy formerly known as Mr Potato Head. The classic toy's branding is being "reimagined for the modern consumer", its US maker Hasbro ...

But large stores must have also have a separate, gender-neutral section. These must display "a reasonable selection" of toys and childcare ... priced higher than male products." ...