What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...

From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting ...

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...

The maker of flash drives and memory cards, gave itself a (dare we say . . . cool) rebrand ahead of its planned spin off next ...

Some spent nothing. A good logo is crucial for a company's branding strategy. Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike ...

Logo design is tricky - just ask Sears ... Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been ...