LeBron James will fight for a gold medal in men’s basketball on Saturday and Nike will be rooting for him. A new commercial ...

People may not have noticed but LeBron James sure did, as he took to social media to voice his disappointment over the NBA's decision to discontinue the beloved Christmas Day jerseys and the Los ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike is selling LeBron Witness 8 sneakers for just $65.

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication. The Southern ...

The NBA’s Christmas Day games have always been one of the league’s most anticipated traditions, with five high-profile games featuring star players. This year’s games include a primetime ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

Los Angeles Lakers. JJ Redick reveals why Bronny James hasn't quite taken off in the NBA: It's OK to fail Los Angeles Lakers. Savannah James cheers on Nwigwe's love story while LeBron James ...

The post LeBron James’ Mom Said, ‘Trust Your Gut,’ While Considering A $10M Reebok Offer, Then In 2015, He Signed A $1B Lifetime Deal With Nike appeared first on AfroTech.