The Growth of Ralph Lauren Corp. In 1971, Lauren expanded the brand’s portfolio, launching a line of tailored shirts for women, using the Polo player logo for the very first time, placing it on ...

Defying homogeny but bound still by a common thread, Ralph Lauren clothing projects a specific ... The signature polo horse and rider logo − first introduced in 1971 − sits atop the corner ...

Lauren rode his brand’s pony logo to the celestial heights of American fashion. In a sense, he found success by perfecting the building blocks of the all-American look: bluejeans, polo shirts ...