For example ... By focusing on KPIs tied to awareness, consideration and conversion, you can align YouTube campaigns with broader business goals. Remember: YouTube is most effective when ...

Refining KPIs as the year progresses shouldn’t be seen as a failure to plan but as a proactive approach to achieving success.

Setting performance targets is a critical component in developing an MPM framework and system. Let's use an example to illustrate the concept of a performance target. Which of the following marketing ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated ...

However, the structure, if done right, with sufficiently challenging KPI targets, can be a clear way to align a company's funding strategy with its overall corporate strategy. "[Novartis] want to put ...