Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching. Principles of Integrated Marketing Communications explains the principles and ...

All students complete their studies with a capstone where students work to create an integrated marketing communication plan for a real-world client for corporate or non-profit organizations. In ...

plan strategy and practical considerations Understand, implement and execute public relations tactical materials and advertising concepts in a variety of traditional and digital media, and as part of ...