In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB ...

For all these reasons, forward-thinking brands willing to look at in-game advertising on its own merits have started to come to the mobile gaming party. But how are their ads received? How do these ...

Only time will tell. Ad placement is only one aspect of the future of in-game advertisements; other factors include the kind ...

In-game advertising generates high levels of consumer attention, suggesting this format could be useful for brands seeking to reach people who engage in this activity. Eighty-five percent of ad ...

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

candy bar. Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience.

Overwolf, the tech platform that partners with developers to build, distribute, and monetize in-game apps and mods, has announced the acquisition of ad tech company NitroPay for an undisclosed ...

The partnership expands the capabilities of Axis's demand-side partners by offering access to AdInMo's inventory of ...

ReneVerse’s Smart Ads solution enables immersive, in-game advertising as well as industry-first, brand-curated product placements known as Branded Objects that blend seamlessly into the playable ...

Just over a week before The International 2024 kicks off, Valve has removed in-game ads, potentially disrupting sponsorship deals even after the event. As the esports community braces for the start of ...