Disney+ Hotstar claims it is one of the first platforms in India to launch pause ads feature for its Connected TV (CTV) feed Consumer brand executives from Marico Limited, Mondelez India and ITC ...

With the partnership, Flipkart plans to leverage the intent-based understanding and couple it with Hotstar’s platform to create an unparalleled offering in the ads industry in India. This comes ...

The decision was influenced by Hotstar's better back-end technology for handling live content as well as serving targeted ads, the person said, adding Hotstar was aiming to complete the transition by ...