Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...
Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” ...
Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...