For children, especially in the earliest stages of childhood development, play is life, and toys are the tools of early learning. That includes lessons about gender. American society has made ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

But large stores must have also have a separate, gender-neutral section. These must display "a reasonable selection" of toys and childcare items, regardless of whether they've been marketed ...

For more than 40 years, research has shown how gender polarization in children's TV advertising permeates multiple facets of ...

Spanish toy company, Toy Planet, is challenging gender stereotypes by advertising all their products as unisex. In the last couple of years, toy companies and shops have come under fire for ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

Spanish toy company, Toy Planet, is challenging gender stereotypes by advertising all their products as unisex. In the last couple of years, toy companies and shops have come under fire for ...